1. Ensure Preparation of Resources & Rules
2. Mobilisation
3. Begin Pilot
4. Evaluate & Anchor
5. Deliver & Multiply Benefits

With agreement on the direction to followed, EMBED ensures sensible preparation is undertaken including resources and approaches. This enables high-energy teams to make rapid progress with implementation along the preferred direction.

A pilot approach is often taken. The implementation will be planned to provide the best combination of business results, whilst controlling risks inherent in change. Applied Angle will provide experienced people from other situations to give guidance and accelerate change, and to support the people involved to ensure the direction is achieved and embedded.

Measurement systems from the CREATE phase are used to evaluate performance and behaviours to identify and anchor desirable attributes into the organisation. The direction is then replicated where appropriate within the business to multiply the benefits achieved.